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detail of finished homepage

CASE STUDY
Bikeshop.com homepage

Bikeshop.com needed a homepage that would quickly orient visitors and give them a clear path to action. After conducting user research, I planned the structure for the homepage and worked closely with a visual designer and a developer to create the final product.

The new homepage provided a more direct pathway into the content of the site and more clearly explained the overall concept of the site, which testing had shown was unclear to users on the previous version.

 

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